Post by shati106 on Nov 2, 2024 6:29:45 GMT
The Rodina Group is a development company that builds premium-class residential clusters. Its projects include the Olympic Village in Novogorsk, the Russian Design District residential quarter in New Moscow, and the Soyuz sports and recreation cluster near VDNKh and the Botanical Garden.
We tell you why the developer needed digital solutions and how they changed the process of buying an apartment.
Problem
Sales of apartments in the Russian Design District complex began in March 2020, during the onset of the pandemic and strict restrictions. The sales office had to be temporarily closed, and clients practically did not leave their homes.
However, demand for apartments increased social media marketing service sharply - in conditions of uncertainty, people wanted to save their savings and were ready to invest them in real estate. In addition, it was fueled by preferential state mortgage programs for new buildings at 6.5%.
The developer found itself in a difficult situation: many applications from buyers were coming in, but it was impossible to confirm the booking with payment. The company understood that it was losing time, money and clients.
Solution
It was necessary to quickly set up an online service and give customers the opportunity to book their favorite options remotely.
The solution was a personal account for the buyer on the developer's website. The seller indicated the cost and the reservation period of the premises. The client studied the layouts and chose an apartment, and then booked the property through the personal account.
When the reservation was paid, the premises changed their status to "Booked". The application and the buyer's data entered the developer's CRM, and managers could make and see adjustments directly in the client's card.
The sales team was able to quickly master the new tool and use it to increase the speed of bookings.
Technologies
Profitbase Office is an online office where clients can go from choosing an apartment to completing a transaction remotely.
The developer’s CRM and financial instruments for online payment of bookings and transfer of funds to the company’s bank account are connected to it.
Stages of work
Implementation of the solution and its integration with Rosreestr.
Employee training. They are shown how the personal account of the buyer and manager works, how any actions in them are reflected in the CRM. The settings and other features of working in the IT system are explained.
Results
Customer service has reached a new technological level.
Buyers can select and book an apartment online, without visiting the developer’s office.
Financial services for transferring funds have appeared. In addition, the platform has an online mortgage calculator that helps clients calculate their monthly payment and find out the amount of the down payment.
Managers received an automated tool for submitting mortgage applications. They filled out the form once, and the questionnaire was immediately sent to 34 banks — the company's partner. This increased the speed of mortgage processing.
The client's data is automatically recognized from the documents uploaded to the system and entered into the contract. It can be signed either at the developer's office or using a qualified electronic signature (QES), which is also issued through the personal account and delivered to the client by courier directly to the home.
The electronic transaction reduced the time for registration in Rosreestr from several days to 5 minutes.
We tell you why the developer needed digital solutions and how they changed the process of buying an apartment.
Problem
Sales of apartments in the Russian Design District complex began in March 2020, during the onset of the pandemic and strict restrictions. The sales office had to be temporarily closed, and clients practically did not leave their homes.
However, demand for apartments increased social media marketing service sharply - in conditions of uncertainty, people wanted to save their savings and were ready to invest them in real estate. In addition, it was fueled by preferential state mortgage programs for new buildings at 6.5%.
The developer found itself in a difficult situation: many applications from buyers were coming in, but it was impossible to confirm the booking with payment. The company understood that it was losing time, money and clients.
Solution
It was necessary to quickly set up an online service and give customers the opportunity to book their favorite options remotely.
The solution was a personal account for the buyer on the developer's website. The seller indicated the cost and the reservation period of the premises. The client studied the layouts and chose an apartment, and then booked the property through the personal account.
When the reservation was paid, the premises changed their status to "Booked". The application and the buyer's data entered the developer's CRM, and managers could make and see adjustments directly in the client's card.
The sales team was able to quickly master the new tool and use it to increase the speed of bookings.
Technologies
Profitbase Office is an online office where clients can go from choosing an apartment to completing a transaction remotely.
The developer’s CRM and financial instruments for online payment of bookings and transfer of funds to the company’s bank account are connected to it.
Stages of work
Implementation of the solution and its integration with Rosreestr.
Employee training. They are shown how the personal account of the buyer and manager works, how any actions in them are reflected in the CRM. The settings and other features of working in the IT system are explained.
Results
Customer service has reached a new technological level.
Buyers can select and book an apartment online, without visiting the developer’s office.
Financial services for transferring funds have appeared. In addition, the platform has an online mortgage calculator that helps clients calculate their monthly payment and find out the amount of the down payment.
Managers received an automated tool for submitting mortgage applications. They filled out the form once, and the questionnaire was immediately sent to 34 banks — the company's partner. This increased the speed of mortgage processing.
The client's data is automatically recognized from the documents uploaded to the system and entered into the contract. It can be signed either at the developer's office or using a qualified electronic signature (QES), which is also issued through the personal account and delivered to the client by courier directly to the home.
The electronic transaction reduced the time for registration in Rosreestr from several days to 5 minutes.