Post by warner123 on Feb 27, 2024 3:27:12 GMT
As promised, I want to open 2017 with an article that tells about part of my work. An opportunity to present an innovative project and a service, Garanzia Online , which is trying to revolutionize the used car market , but also a way to concretely show the effectiveness of a good digital strategy (content marketing, blogging, SEO, SEM and social media). Constant and demanding work, of course, as it is for all new brands that want to establish themselves in the online services market, which is however bringing good results both from the point of view of positioning on search engines (SEO) and in building brand awareness . What is Online Guarantee? GaranziaOnline.it is the first (and only) online estimate and service that offers, even to those who purchase a used car from a private individual , a real insurance policy tailored to guarantee the used car against mechanical, electrical and electronic faults .
But it is also one of the few Italian sites dedicated to the Uruguay Mobile Number List protection of the sale of used cars between private individuals: a few months ago it inaugurated a blog with the aim of telling, informing and updating all the people who buy cars from private individuals on the advantages , on the risks, on the regulations and all those aspects that concern the guarantees on used cars, the maintenance and inspection of your new used car. The blog of " those who buy used cars privately " was born at the end of the summer and is already a point of reference for all those who need information and advice, not only on the warranty for used cars , but on how and why to activate it , but also and above all on the world of cars, from care to use, from evaluation to where to buy them, which in the end, like it or not, occupy a good part of our lives.
Why a blog and a social community dedicated to the topic of used cars and protections/guarantees for private individuals? Just before the summer I started working on this project and as an essential first step I analyzed the sector, what was already present online (competitors and potential partners) and how this new service was actually positioned. The situation was obviously not the best: young brand, little content and almost exclusively promotional = very little visibility, a lot of distrust, but also curiosity for the innovative service proposed. A fertile ground, therefore, to be prepared and on which to then start cultivating and harvesting We have therefore developed an SEO and content marketing strategy aimed at positioning the GaranziaOnline brand as a leader and as a real point of reference for all Italians who need information and advice on the world of cars, with particular attention to the topic of used, consumer protection and guarantees on which unfortunately to date there is still little clarity and little information.
But it is also one of the few Italian sites dedicated to the Uruguay Mobile Number List protection of the sale of used cars between private individuals: a few months ago it inaugurated a blog with the aim of telling, informing and updating all the people who buy cars from private individuals on the advantages , on the risks, on the regulations and all those aspects that concern the guarantees on used cars, the maintenance and inspection of your new used car. The blog of " those who buy used cars privately " was born at the end of the summer and is already a point of reference for all those who need information and advice, not only on the warranty for used cars , but on how and why to activate it , but also and above all on the world of cars, from care to use, from evaluation to where to buy them, which in the end, like it or not, occupy a good part of our lives.
Why a blog and a social community dedicated to the topic of used cars and protections/guarantees for private individuals? Just before the summer I started working on this project and as an essential first step I analyzed the sector, what was already present online (competitors and potential partners) and how this new service was actually positioned. The situation was obviously not the best: young brand, little content and almost exclusively promotional = very little visibility, a lot of distrust, but also curiosity for the innovative service proposed. A fertile ground, therefore, to be prepared and on which to then start cultivating and harvesting We have therefore developed an SEO and content marketing strategy aimed at positioning the GaranziaOnline brand as a leader and as a real point of reference for all Italians who need information and advice on the world of cars, with particular attention to the topic of used, consumer protection and guarantees on which unfortunately to date there is still little clarity and little information.