Post by account_disabled on Mar 13, 2024 4:41:04 GMT
The practice of social media marketing mainly aims to inform and raise awareness. To achieve this objective, we must try to involve the users of the contents so that they become active and interact with them. A study that appeared on the shareablee.com blog , carried out through the analysis of the results obtained by the major companies on Facebook, Instagram and Twitter, made it possible to identify the four key elements that allow the involvement of the public who frequent the conversation platforms social. Nothing new under the sun, but only statistical confirmations of what we already know. It is not difficult to gain audience engagement if a post is made by combining these key elements.
The study also reveals some very funny things. According to the Find Your Phone Number report, women are more likely to share useful/intelligent content while men are more activated with funny/exciting content. The study, carried out in the USA, leads me to immediately think of a male audience similar to Homer Simpson. Jokes aside, the great protagonist of 2015's involvement is video, a now indispensable tool on which future strategies must be based. women engagementThere are also other interesting data. Did you know that the automotive sector manages to obtain maximum participation on Saturdays? Or that you are more involved in travel content in the morning, even at 8:00? Each sector, regardless of the content, manages to activate the involvement of its audience at certain hours of the day or on specific days of the week.
From this study we find that the public interacts more when we use one or more of these four factors: Utility Companies should not think of social networks as continuous advertising spots, but as places in which to provide useful content to their customers. Useful content is one of the major aggregating elements and attracts shares among those who follow the company. Storytelling The audience is moved by a compelling story. Telling a story in a simple and engaging way gets attention and creates interaction with your audience. Emotions Love, passion, joy and surprise first and foremost, but also nostalgia and sadness make the contents more exciting and evocative. Those who know how to stimulate customers' emotions through videos and texts obtain commitment and emotional transport. Social Proof Taking advantage of the popularity of important events and the fame of famous and credible people, who agree to support and support company communication, favors the possibility of obtaining greater commitment to the benefit of the company itself.
The study also reveals some very funny things. According to the Find Your Phone Number report, women are more likely to share useful/intelligent content while men are more activated with funny/exciting content. The study, carried out in the USA, leads me to immediately think of a male audience similar to Homer Simpson. Jokes aside, the great protagonist of 2015's involvement is video, a now indispensable tool on which future strategies must be based. women engagementThere are also other interesting data. Did you know that the automotive sector manages to obtain maximum participation on Saturdays? Or that you are more involved in travel content in the morning, even at 8:00? Each sector, regardless of the content, manages to activate the involvement of its audience at certain hours of the day or on specific days of the week.
From this study we find that the public interacts more when we use one or more of these four factors: Utility Companies should not think of social networks as continuous advertising spots, but as places in which to provide useful content to their customers. Useful content is one of the major aggregating elements and attracts shares among those who follow the company. Storytelling The audience is moved by a compelling story. Telling a story in a simple and engaging way gets attention and creates interaction with your audience. Emotions Love, passion, joy and surprise first and foremost, but also nostalgia and sadness make the contents more exciting and evocative. Those who know how to stimulate customers' emotions through videos and texts obtain commitment and emotional transport. Social Proof Taking advantage of the popularity of important events and the fame of famous and credible people, who agree to support and support company communication, favors the possibility of obtaining greater commitment to the benefit of the company itself.